Many of these buyers are likely to sell their current home and take advantage of the season’s quick turnaround to complete the transaction, resulting in an increase in inventory. More DMOs are investing in signature events that highlight what makes a destination distinctive. Events like SXSW, Charleston Wine and Food and the Portland Rose Festival show how a single moment can anchor a destination’s story and draw visitors back year after year. Large gatherings such as citywide conventions, music festivals and major sports competitions create reliable visitation patterns and keep destinations top of mind. Instead of tying success to referrals or conversions, DMOs are looking at how travelers move through stages of intent and whether they ultimately choose the destination. To explore opportunities to work with us on detailed benchmarking and industry/sector-specific peer comparisons, reach out to our team directly.
- Data-driven marketing isn’t a new trend, but the way marketers get their data is changing, thanks to AI.
- We uncovered five key trends across Australia, Brazil, France, Germany, the UK, and the US shaping the future of influencer marketing.
- In 2025, marketers are seeing more success with small influencers (those with fewer than 100,000 followers).
- In fact, 61% of people bought something because an influencer recommended it in the past six months.
Semantic Depth In Seo: Go Beyond Keywords To Rank Higher
Trust has become a central factor in how travelers make decisions. With so many platforms available, and so much AI slop being pervasive, people look for voices and content that are real. This is driving a shift toward influencer partnerships that align closely with destination identity.
Transforming spaces to elevate member experiences with modern luxury. Setting new industry standards with focus on personalization & holistic health. In the past, you had to change your information system to adopt technology, but AI agents put autonomous intelligence at your fingertips, empowering you to seamlessly integrate AI into your operations. You can create multiple campaigns in the same account without creating a new account. Understanding the visual impact of various SERP features and incorporating new metrics alongside traditional ones is essential.
Innova Top 10 Trends 2026 is the highly anticipated roadmap for consumer packaged goods (CPGs, FMCGs) in the coming year. To find out more, join our Top Ten Trends 2026 webinar on November 6. Data-driven decisions guide focus toward high-performing content while refining areas that need improvement. Ongoing analysis keeps campaigns aligned with TikTok marketing trends and supports consistent audience growth and stronger brand presence. Rakuten Advertising took a global deep dive into consumer trends and found some big takeaways for brands and marketers alike.
Interestingly, while most people like clicking embedded links for influencer-driven purchases, some (27%) hesitate due to privacy concerns. Enter “clickless affiliate tracking”—think discount codes that let customers buy without any extra steps. It’s a simple tweak that makes customers and influencers happy. Authenticity is key in influencer marketing, and followers can sense when influencers are genuinely recommending a product versus pushing something just because it pays. Almost 85% of followers said they’d unfollow influencers who seem fake, so credibility matters more than ever.
Agencies can adopt new tools more quickly, but publicly funded organizations face strict compliance and security requirements that limit access to emerging platforms. In many cases, teams must wait for IT approval before experimenting with new tools, which slows adoption and contributes to a sense of falling behind. Leaders across the industry recognize this gap as AI reshapes more of the travel planning landscape.
Label claims benefits such as muscle support and support of those on GLP-1 anti-obesity medications enhance product appeal to targeted groups of consumers looking for specific benefits. Watch for communication of benefits by protein source, for example, essential amino acids from whey protein for muscle growth and recovery post-workout. In this article, we explore the top TikTok influencer marketing trends that are defining 2026. These insights are based on market data, platform analytics, and industry evolution—and are structured to help marketers, creators, and eCommerce businesses stay ahead. AI is also enabling personalized experiences, which 96 percent of marketers say lead to increased sales 1.
This leaves marketers with limited control over budget inputs—even when they can deliver measurable outputs such as marketing return on investment (MROI). Today’s chief marketing officers (CMOs) are tasked with meeting the ever-evolving expectations of their leaders and customers—all with budgets that aren’t keeping up with the rate of inflation. Our research explores the strategic and operational decisions made by 1,395 US marketing leaders, helping uncover the true impact that CMOs can make with the right investments in martech, strategy, and beyond.
Trend 4: When Content Clicks, Engagement Sticks
While 2025 ushered in numerous obstacles for marketers, the industry showcased its resilience. Global advertising revenue exceeded initial projections from firms like WPP Media, and the momentum is expected to continue in 2026. Environmental awareness and economic preparedness are converging in club business strategies. Clubs are actively reinventing business models around sustainability—viewing it as a multi-faceted operational, revenue generation, and long-term survival strategy.
Zero-click answers, including AI Overviews, already dominate many of the largest categories of search demand. Google has become every brand’s homepage and will continue to dominate search, per Fishkin’s Google usage study. This can be supported by leveraging user data to identify improvements and drive continuous optimization.
Download our exclusive 2025 report to uncover key sales trends, emerging consumer behaviors, and data-driven strategies for success. Existing-home sales typically rise by 8.2% in June, reaching their highest level of the year on average. The beginning of the summer marks a distinct shift in the housing market, characterized by the end of the school year for most localities, additional daylight, and consistently warm weather. These conditions provide flexibility by allowing families to travel farther with children and extending the window of time for open house viewings, allowing prospective buyers to broaden their home search. Buying a home in June also gives families ample time to settle into the area, enjoy vacations, and finalize the sale before enrolling children in school, making it one of the most convenient times to move. As TikTok expands globally, brands are shifting to hyper-local influencer campaigns within broader international strategies.
This means weaving themselves into our social and streaming feeds via influencers and data-driven ad targeting. Because marketing is so closely tied to consumer behavior, no matter what area of marketing you specialize in, the effectiveness of your campaigns is susceptible to cultural ebbs and flows. To optimize your marketing plan for the modern consumer, it can be important to incorporate some trendier elements into your marketing strategy alongside the more tried-and-true efforts. One digital marketing strategy that combines a few of the trends already on this list is the use of chatbots. Nearly 90% of marketers agree that there’s room for growth when it comes to using diverse images in marketing campaigns. In one study of Gen Z consumers, 70% of individuals reported being more trusting of brands that represent diversity in their marketing.
ASOS’s app allows users to take a photo and the platform will automatically find the product or recommend a different product that matches the style of the item in the image. According to one industry study, nearly every business now invests in video content. And marketers are starting to take Profitnix OÜ notice by making video the focus of their campaigns.
DMOs need reporting that reflects their genuine influence over the planning journey and present it in a way that stakeholders can trust. Lower top-funnel traffic has not reduced the importance of the DMO website. As more of the dreaming phase shifts to AI platforms, the visitors who reach official destination sites arrive with clearer intent and a better sense of what they want to confirm.